![]() Which means food ‘n’ flavor researchers and chefs at the big cereal companies - General Mills, Kellogg’s, Post, Quaker Oats - are assigned a newly-contracted celebrity endorser. There are multiple varieties of Batman cereals, Sponge Bob Square Pants cereals, a Bart Simpson cereal, Avengers cereals, a Despicable Me cereal, a Scooby-Doo cereal, (race car driver) Richard Petty (!) cereal, Spider Man cereals, and on and on. Breakfast Wizards are paid large sums of cash to invent new cereals in support of an already established celebrity! Turner: The Cap’n’s rosy cheeks, bulging madman’s eyes, white handlebar mustache, epaulet-happy and gold-button-festooned Navy greatcoat, and the searingly blue, bicornic Napoleon-style hat with the yellow C designating either “Cap’n” or “Crunch.” I suspect many of us of a certain age - some of whom stopped eating cereal years ago - could STILL, on demand, draw Cap’n Crunch from memory with the realistic accuracy of J.M.W. Of course, Cap’n Crunch is probably the finest example of that strategy. Wheaties, the “Breakfast of Champions,” with collectible boxes featuring photos of different iconic athletes of the day. Sugar Bear, the smooth crooner of the Mose Allison-esque “Can’t get enough of that Sugar Crisp / It keeps me goin’ strong” theme. ![]() Tony the Tiger and “Grr-r-REAT!” Count Chocula and Franken Berry. Recognizing that fact, the cereal company marketing folks soon invented specific and amusing caricatures that consumers could associate with a particular cereal. One just sat at the table and slurped and … looked at the box. There was a time when, as a kid spooned breakfast Alpha-Bits or Sugar Frosted Flakes, the only accompanying entertainment was to study the cereal box.
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